Since last year, the tire industry trend continued downturn, businesses' willingness to invest weak. The tire enterprises is still in the inventory level, expected growth will slow down.Based on the zero power release "2011-2015 year Chinese tire manufacturing industry research report" shows: in recent years, affected by the economic slump, shrinking demand in the automobile market of our country, directly affect the tire industry boom; deterioration and the export situation, intention investment tire enterprises are generally not high. The next few years, China's tire market will remain oversupply situation, each tire enterprises will be faced with a round of survival of the fittest shuffle.This year 1~2 month, the domestic demand growth, the cumulative production of tire tire industry 138300000, an increase of 13. 8%, although a good start, but the amount of investment from the tire enterprises, the overall momentum is not strong. The first two months of this year, the tire industry plans to invest 68700000000 yuan, drop compared to the same period 1. 1%; completed investment 46. 900000000 yuan, year-on-year growth of only 2. 7%.Last year due to tire sales bleak, falling prices, dealers have accumulated a lot of inventory, the tire enterprises are in a state of the inventory backlog digest. Not only in the warehouse tire code goods to a prescribed height limit, but the road is also a pile of tires. Because of inventory backlog requires a lot of liquidity, many enterprises feel the pressure of the difficulties in the capital turnover. The increase in debt also reduces the safety coefficient of capital, increase the funding chain fracture risk.On the whole industry, industry of our country tire structural overcapacity, product homogenization serious, each tire production enterprises competition turns white-hot with each passing day. Under this background, domestic and foreign brand tires increasing promotional efforts, such as quarterly bonus, annual contract award, the specified promotional specifications, a step in the price, buy gifts activities and other measures, mad grab market share. In the fierce competition, continue to lower prices, profit margins have been squeezed.In addition to the fierce market competition, the enterprise must also conform to the trend of the reform of tire marketing mode. Product sales, Internet sales, forcing dealers to domestic production enterprises, timely transformation, improve the rapid response capability. Some enterprises and dealers to compete for space, spending huge sums to build straight camp shop, and to expand the storage, distribution, customer service service tire coping methods, in order to be able to directly from the warehouse, the product quickly delivered to terminal users.Zero power auto parts research analyst pointed out: the tire industry affected by the weak economy, the sluggish growth in market demand; international trade protection and technical barriers in export, but also to bring pressure. The next period of time, high inventories and low sales is still the mainstream tire market.